Orijin Bitters (typically spelled with a “j”) is an iconic bittersweet herbal spirit produced by Guinness Nigeria Plc (a subsidiary of Diageo). Launched in December 2013, it completely revolutionized the Nigerian beverage market by refining and commercializing the traditional “alomo” or herbal roots culture into a premium mainstream drink.
Unlike regular beers or ready-to-drink (RTD) variants under the same brand line, Orijin Bitters is a highly potent alcoholic spirit.
Key Product Details
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Alcohol by Volume (ABV): 30% ABV — making it a very strong spirit, similar to liqueurs.
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Flavor Profile: A complex, sharp bittersweet taste. It blends deep herbal root bitterness with a distinct touch of sweetness and subtle citrus notes.
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Ingredients: Crafted from a blend of specially selected African herbs, roots, and fruits extracts.
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Packaging Sizes:
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75cl (750ml): Premium glass bottle (often used for sharing, bars, or home hosting).
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20cl (200ml): Portable PET plastic bottle (highly popular for quick, on-the-go consumption).
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Common Ways to Enjoy It
Because of its distinct, intense herbal recipe, people drink it in a few specific ways:
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Neat or Chilled: Sipped directly at room temperature or chilled in a small shot glass.
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On the Rocks: Poured over ice cubes to slightly dilute the intensity and open up the citrus and spice aromas.
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As a Digestif: Frequently consumed after meals due to the traditional belief that herbal bitters aid digestion and cleanse the palate.
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Mixer: Occasionally combined with smoother soft drinks or used as a bold base layer for local cocktail blends.
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