Center Fruit (often spelled Centre Fruit depending on the regional market) is a highly popular flagship confectionery brand owned by the Italian-Dutch multinational company Perfetti Van Melle.
Launched in 2002, it revolutionized the chewing gum segment by introducing consumers to a unique sensory experience.
Core Product Features
-
The Liquid Center: The defining characteristic of Center Fruit is its “liquid-filled” core. When you first bite into the outer gum shell, it bursts with a sweet, tangy liquid fruit syrup.
-
Texture Play: It offers an instant transition from a juicy, fluid burst to a soft, long-lasting chewy gum base.
-
Flavor Profile: Known for intensive, vibrant fruit profiles that lean heavily into sweet and sour notes.
Product Specifications
| Attribute | Details |
| Manufacturer | Perfetti Van Melle |
| Product Type | Liquid-Filled Bubble Gum / Chewing Gum |
| Target Audience | Children, teenagers, and young adults |
| Popular Flavors | Tutti Frutti (Flagship), Strawberry, Mango, Watermelon, and Grapes |
| Packaging Formats | Single pillows/wraps, multi-unit stick packs, and large sharing pouches |
Reviews
There are no reviews yet.